Pantone Announces Color of the Year 2018: Ultra Violet!
Pantone announced its eagerly awaited Pantone Color of the Year 2018 today, and the winner is...Ultra Violet! Deep and vibrant, with underlying blue tones, this purple shade is certainly no shrinking violet.
Pantone Color of the Year 2018 Ultra Violet
Described by Pantone in the announcement as a "dramatically provocative and thoughtful shade of purple", Ultra Violet is definitely a shade that makes a statement in fashion, home decor, and crafts.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Only four years ago in 2014 a much different purple shade, Radiant Orchid, was color of the year. Radiant Orchid was a much more pink tone of purple in comparison to the more blue tones of Ultra Violet.
To use Pantone color #18-3838 in Pantone’s Fashion & Home palette for TCX (cotton fabric), the color codes are:
RGB: 95 75 139
CMYK: 71 73 7 8
HTML: 5F4B8B
For use in graphic design applications like Photoshop, the closest match is Pantone 2096 C.
RGB: 101 78 163
CMYK: 76 75 0 0
HTML: 654EA3
Want to try out Pantone Color of the Year 2018 Ultra Violet in your scrapbooking projects? Check out the following products for shades that might be close:
[Disclosure: This site participates in the Amazon.com affiliate program. Some links below are affiliate links that pay this site a commission at no cost to the user when a purchase is made after a click.]
Ranger "Grape Soda" Dye Ink: Scrapbook.com, Amazon
Umbrella Crafts "Amethyst" Dye Ink: Scrapbook.com
Memento "Grape Jelly" Dye Ink: Amazon
Doodlebug Design "Grape" Sugar Coated Glitter Cardstock: Scrapbook.com
Kaisercraft "Christmas Jewel" Collection: Scrapbook.com
Ella & Viv "Starry Night" Paper: Scrapbook.com,
Nuvo "Amethyst Purple" Glitter Paste: Amazon
With references from Pantone to Ultra Violet embodying the "mysteries of the cosmos", "the intrigue of what lies ahead", the counterculture, the late musical artists Prince and David Bowie, and non-conformity, the choice of color of the year 2018 seems as much a cultural statement as it is trend derived. The choice may be an astute one for current events to come during 2018. In the political realm, purple is both the signature color of the women's suffragette movement and a designation used to refer to states that are predominately neither Republican or Democrat. Purple is also the color of royalty, and 2018 will probably see a wave of royal fever with the highly-anticipated wedding of American actress Meghan Markle to Britain's Prince Harry. (Credit to the brilliant Sarah Hodson's Twitter feed for inspiring my thought processes on some of that.)
So what do you think of the Pantone Color of the Year 2018? Yay or Nay?
