CHA Summer 2011 | EK Success: Martha Stewart, Jolee's, K&Company, Inkadinkado, EK Tools, and Smash Books

Craft News

Aug 2

EK Success, the umbrella company for a number of popular scrapbooking brands including Martha Stewart, Jolee's, and K & Company (just to name a few), displayed all of their new products as well as returning back catalog items in one massive booth at the CHA Summer 2011 show.

The Martha Stewart Crafts display was the first part of EK Success' booth to catch my eye, thanks in part to this display of the new "Modern Damask" papers. I had May Flaum's recent Scrapbook Update article highlighting the color plum on the brain, and the purples in many of the papers and embellishments in this line certainly fit that trend!

Martha Stewart Crafts also offers baker's twine (another hot industry trend) in several colors. These have been available for quite a while on smaller spools, and it's nice to see them in a larger package.

DIY parties are a hot trend due to the economy, and this lovely display of DIY party ideas attracted a lot of attention over the course of the show!

Martha Stewart Crafts' new Christmas lineup was also on display in the EK Success booth, and it featured a range of new stickers, ribbons, buttons, glitter, stamps, and paper.

The lovely gray snowflake print in this paper pad immediately pulled me in!

Martha Stewart Crafts is also debuting a more traditional Christmas paper pad, as well.

Snowflakes, a major staple of Martha's 2010 Christmas line of stamps and punches, are back in a big way with new stamps and a lacy snowflake border punch thrown into the mix.

A whole new lineup of decorations and DIY party items is also being introduced for the Christmas season. It's always a treat to see what new designs will be in this seasonal line!

The Jolee's Boutique brand has practically reinvented itself in recent releases, coming up with a massive range of relevant and usable embellishment stickers covering a variety of papercrafting themes.

Their Christmas and winter lineup is simply lovely, featuring everything from snowflakes to Santa.

Jolee's "Around the World" line takes crafters on a jaunt through such locations and England and France and features icons such as Union Jacks and Fleur de Lis, among many, many others. (Scrapbook Update's Anglophile editor Nancy Nally totally flipped for the floral Union Jack icons below!)

The "Steampunk" line from Jolee's Boutique puts a feminine and fanciful spin on the genre.

Colorful birds, gears, butterflies, and hot air balloons are just a few of the whimsical options to be found here.

The sample projects in the Jolee's section of the EK Success booth did not disappoint!

K & Company is yet another scrapbooking manufacturer that opted to release both a bright and a traditional Christmas collection at this CHA show. "Secret Santa" contains the bright pink that's been so popular lately with nontraditional lines, while designers Elizabeth Brownd (product not pictured) and Susan Winget submitted more traditional red and green collections.

EK Success' stamp line, Inkadinkado, was present in a big way and showed off dozens of Christmas and holiday stamp designs in both clear and cling mount formats. Some are back catalog items (in fact, I recognize a few that I have in my own collection) while others are new releases for the show.

EK Success is also making some additions to its popular line of punches under the EK Tools brand. Snowflakes are a popular theme here, as well, along with many other Christmas and winter icons.

Smash books are a K & Company brand, but they're so popular that I felt they deserved their own section on this tour (they actually had their own section of the booth, as well).