New "Anthology by Lisa Bearnson" Product Line Announced

Lisa Bearnson, the founding publisher of Creating Keepsakes magazine, has announced that she is launching a new product line with multi-level marketing company Youngevity.

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Anthology by Lisa Bearnson is described in Bearnson's blog announcement as "a comprehensive line of scrapbooking and papercrafting products." Bearnson promised "it will be a collection of fresh, fashion-forward designs grounded on the principle that quality scrapbooking and memory keeping does not have to be difficult."

Formed in 2011 as the result of a merger, Youngevity International is a rapidly growing direct sales company selling everything from papercrafting supplies to coffee to skin care.

Youngevity has been assembling an impressive group of industry names under its umbrella of late. In February of 2014, Creative Memories co-founder Rhonda Anderson announced she was leaving the company that she founded to launch a new brand under Youngevity. Then in December, respected designer Katie Pertiet (owner of DesignerDigitals.com) announced her partnership with the company to design content for Anderson's new brand. Now the company has scored Bearnson, who in addition to her time at Creating Keepsakes is a well-known fixture on QVC and HSN.

“We are very pleased to welcome Lisa Bearnson into the Youngevity family,” said Steve Wallach, Chief Executive Officer of Youngevity International. “We believe this partnership with Lisa has come at the perfect time and we plan to leverage her industry knowledge, experience, and passion for this product category to help grow this Youngevity business segment. Since our strategic acquisition of Heritage Makers back in 2013 we have experienced a growing demand for this product category. Lisa will have a keen focus on training and motivating our distributors and customers that have an interest in scrapbooking as well as assist in the development and marketing of products in this space.”