Advantus to Discontinue Cropper Hopper License
Advantus has announced that they intend to discontinue the use of the Cropper Hopper brand when their license to use it expires in December 2013.
After what the company describes as "a lengthy transition period that will extend into at least mid-2014," Advantus will no longer represent the Cropper Hopper brand. The brand will revert back to the control of Cropper Hopper founder Scott Smith, from whom they've licensed the name for the past 10 years.
According to the announcement, Cropper Hopper items may continue to be ordered as usual by the company's customers, and there will be no interruption in customer service during the branding transition. The company says it plans to continue to continue carrying "the majority" of the products that are currently in the Cropper Hopper line, under a rebranding that will be launched at the Craft & Hobby Association 2014 show in January.
“We know Scott will continue to do great things in the industry, and we wish him all the best. We appreciate our customers’ continued support of our product lines and look forward to introducing our new storage brand at the CHA show”, said Kevin Carpenter, President of Advantus.
