What Is Heidi Swapp's Secret?

Longtime scrapbook celebrity and veteran product designer Heidi Swapp has something new in the works! The details are being kept under tight wraps for now, but an unmanned booth at the CHA Summer 2011 show gives the tiniest of glimpses into Heidi's latest venture.

A looped video playing in the booth, narrated by Heidi, emphasizes memories, telling your story, and the rapid pace at which life passes us by but doesn't go into any further detail.

Press materials for this venture are just as lean on specifics, focusing more on describing Heidi's already well-known scrapbooking style and philosophy than providing concrete details. It's the non-text portion of the press kit, however, that was most intriguing to the staff at Scrapbook Update - could these patterns possibly be part of the new product or product line that's currently in the works?

A January 2012 release date seems to indicate that whatever Heidi's latest project is could be debuted at the CHA Winter 2012 show in Anaheim, CA. Scrapbook Update will be keeping a close eye on this development and will, as always, keep our readers up to date on the latest news.