K & Co. brings Ancestry.com line to Target

I've long been a fan of the Marcella by Kay line that K & Co. creates for Target. I actually do a significant amount of scrapbook shopping at Target since I don't have a scrapbook store nearby, and Marcella by Kay falls into my cart quite regularly! (It doesn't hurt that I have a little girl and they do beautiful florals.)

During my most recent trip to Target's scrapbook aisle I saw something new. K & Co. has actually brought their Ancestry.com licensed line of family history products to Target under the Marcella by Kay name. As a former professional genealogist who is currently writing articles for several genealogy magazines, I find this very exciting!

ancestry-paper-pad-blog

Although the line at Target shares the licensed name of Ancestry.com with the line available under the K & Co. name, it is not the exact same line. It is similar in some ways - a few of the embellishments are the same but different colors, and the genealogy charts that come in the paper pack are the same except for having a different decorative border. But the line overall is a different color scheme. The Marcella by Kay line is a based on a pastel green where the K & Co. line is based on a bolder blue. I actually prefer the colors and designs of the Marcella by Kay version over the K & Co. version myself. I'm looking forward to using it to scrapbook some of the heritage photos that I am currently in the process of scanning from an old photo album that belonged to my late maternal grandmother.

ancestry-papers

The papers come in 12 x 12 and 8.5 x 8.5 pads. The smaller pad is available on Target.com along with a small album, but in stores (or at least mine) there was a selection of several albums and at least a half dozen different embellishment accessories to choose from. Several are pictured above along with the papers from the paper pack.

As a genealogist I am excited to see family history being spotlighted in this way at a mainstream store. As a scrapbook consumer, I am pleased with one of my favorite stores and companies for giving me a fabulous product once again.

Nancy Nally

I’m the owner of Nally Studios LLC, which owns the websites Nally Studios and Craft Critique. I’ve spent the last 20 years working in the crafts industry as a writer and marketing consultant. My newest venture is the Nally Studios etsy store, where I sell digital files for scrapbookers. I live in Florida with my husband, teenage daughter, and a cat who thinks its a dog.

https://www.nallystudios.etsy.com
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